Search Engine Optimization is a science of tools and techniques that enhance your website by ensuring it's listed for certain search terms above your competitors' sites. Done properly, SEO will increase visitors to your site(s) from engines like Google, Yahoo!, and MSN. SFTCC's experts focus on your website to deliver the highest search listing possible on these search engines, increasing your visibility and site visitors, and maximizing your Return On Investment.

The good news about the web is that there are millions of pages available, waiting to present users with information, with search engines being the most common tool for gathering this data.

The bad news is that you're competing with hundreds or thousands of other sites in your industry to get the attention of searchers. The higher you place on search engine listings for your industry's keywords, the more visitors you'll attract.

The catch? To rank highly, your site needs to convince search engines it's worth preferred placement. That's where SFTCC's team of Search Engine Optimization experts come in. By making your site more visible and attractive to search engines, we market your site to them and their valuable indices. Search engines are waiting to give you some of the best publicity possible, for free! Why not take full advantage of this incredible opportunity?

What is SEO?

To understand SEO, it's important to know where it came from. In the early 1990's, when the Internet and World Wide Web were starting out, thousands of eager entrepreneurs realized this new entity was going to be a major factor in how business would be conducted in the future. With all these new pages cropping up, Yahoo! decided to catalog the pages for easy referencing. For a one time fee of $200, any page could be listed in the Yahoo! listings.

Afterwards, Yahoo! began implementing what's known today as a search engine. Unlike the paid listings, the search listings were done by automated programs, known as spiders, which "crawled" the Web to search and categorize every site they could find.

When website owners gradually discovered ways to manipulate these listings to increase their chances of appearing at or near the top by presenting site information in a manner the spiders most easily understood, thereby making them search engine friendly SEO was born.

What's Involved?

SFTCC optimizes your site by looking at a number of on-page and off-page factors, including

• meta tags and page descriptions
• page titles
• content positioning
• links to and from your site
• keyword density for your industry's top search terms
• website accessibility