Search Engine Optimization Case Studies
Our SEO department
specializes in making our clients' sites marketing machines,
no matter what their industry or specialization. From ecommerce
to real estate, we've worked with a wide spectrum of websites
found success in every corner.
We don't mean to brag...well, okay, maybe we mean to
just a little. Naturally you want proof, for that read
further.
Our Search Engine Optimization
clients make up a wide range of industries, products,
and services. However, they all have the same goals -
to market themselves effectively on the Internet. We are
able to place our clients with enviable Search Engine
rankings and significantly increase the traffic to their
Web sites.
Case Study #1
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Lipply Real Estate
Web Design, SEO, MLS Integration, Lead Generation, Flash Programming
Lipply Real Estate approached us in 2003 with a
blank canvas and an idea. They wanted to be the
online leader in Tampa
Real Estate. They needed the full gauntlet of
services as they had no internet presence. The entire
Real Estate industry was on fire and they were way
behind. The competition in Tampa Bay was impressive
but they were no match for our online marketing
strategies. We went to work and within 3 months
they closed their first sale generated solely from
the website. Oh, and it just so happened to be a
$900,000 beach house, which generated
over $20,000 in commission. Having our client achieve
a sizeable Return On
Investment with our services in
a few months is our highest focus. We look to achieve
ROI for you as soon as possible
so you can keep re-investing and growing your business.
Lipply Real Estate
is now the #1 producer in Real Estate at the #1
office in the state of Florida.
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Case Study #2
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Park Avenue Pavers
Stage 1- Web Design and Pay Per Click Advertising
Park Avenue Pavers had limited start up capital. They
needed to take it slow. We suggested that they get
a website and do Pay Per Click Advertising, once that
system generated enough to expand we would take the
next step. We immediately got their website up and
running and positioned it with paid advertising. Within
the first few weeks they sold a $135,000 paver job.
It wasn't long before they came back to us for further
development after they saw the results in a few short
weeks.
Stage 2- Search Engine Optimization and Web Application
With no exposure to natural search and rising competition
Park Avenue Pavers decided to get ahead of the pack.
They had plans to expand their business into other
areas as well as open a retail facility. They needed
more customers to feed the machine. Natural search
placement was the next logical step. They also decided
to add a industry leading online quote tool for
paver installations. After deploying our marketing
techniques the Park Avenue Paver website was highly
ranked on all the major search engines in 4 months.
With this new exposure
we increased their website traffic and sales by
300%! |
Case Study #3
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300yards.com
Web Design and Search Engine Optimization
300yards.com already had a website and paid advertising
in place as was doing quite well. Their conversion
rate (% of visitors that made a purchase) was low
for the industry however due to their weak website
structure. In addition to that they wished to expand
their presence in natural search to capitalize on
the 70% of internet customers they were missing
out on. First we improved the navigational structure
of their site to properly funnel customers to buying
points and then process transactions. Then we implemented
an analytic tracking system to track the visitors
every move. After the first implementation we made
2 revisions to optimize the strength of their site
and ultimately DOUBLED their Conversion
rate. Once the structure of the website was in place
we could begin work on the marketing side with Search
Engine Optimization. Off-page marketing had already
started but the on-page had to wait until the site
layout and content was complete. The SEO work for
this project took a little longer to produce results
due to the very high level of competition of the
search terms in which they wanted to be ranked for.
All tolled it took 6 months to complete this project.
We DOUBLED the traffic levels that
they were receiving.
Double the traffic
+ Double the Conversion Rate = 4 Times MORE Business! |
Case Study #4
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The Construction Authority
Web Design and Search Engine Optimization
Starting a new business in a competitive industry
is very tough like orlando
florida home remodels. The construction authority
came to us at the very beginning stages of opening
their business, which was a very smart thing to
do. Most people don't realize that SEO isn't a switch
that you turn on someday and boom you have got the
benefits. It takes time to develop and maintain
the rankings achieved through seo. As they ironed
out all the details of how they would run their
business their website was built and the rankings
started climbing. Within 2 months they were dominating
the Orlando area in targeted search terms with over
50 top 10 rankings.
Now they have over
200 top 10 rankings and their results climb every
month thanks to our SEO
Maintenance Package. |
Case Study #5
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Citrus Pet Plaza
Web Design and Search Engine Optimization
Citrus Pet Plaza was also just starting out but
with different challenges. They had very little
competition but there was an absence of customers
looking for their products and services online.
A more general and broad marketing strategy was
necessary to capture a larger audience and tell
that user-base the story of who they were and how
they could enrich the life of their pet. They wanted
a simple and fun website with minor functionality
and wanted to focus the larger portion of their
budget on the marketing aspects. This was a very
smart decision as it has propelled them to have
over 150 top 10 rankings in a very short time frame.
Citrus Pet Plaza
is the leading Boarding Facility and Pet Retail
Store in Crystal River. |
Case Study #6
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Falcon Living Real Estate
Social media marketing and real estate listing syndication consulting
Falcon Living is a small family Chicago real estate brokerage. The managers came to us to increase their reputation through the social media outlets on the internet. A secondary objective was also to find online outlets to market their listings. The first goal was achieved through creative copywriting and promotion of social media profile pages throughout the different channels in real estate and other Chicago, Illinois online social outlets. The second goal for real estate listings was achieved through database integration and RSS feed creation for syndication in many popular online syndication based classifieds such as Google, Zillow, Trulia, etc.
Final result: Falcon Living is one of the most recognized independent brokerages in Chicagoland. The number of leads generated for their listings have also multiplied giving us another established client.
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